Xbox’s own co‑founder thinks the brand is being sunset — and Microsoft’s AI pivot might explain why

Feb 24, 2026 - 10:00
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Xbox’s own co‑founder thinks the brand is being sunset — and Microsoft’s AI pivot might explain why
Xbox co-founder Seamus Blackley has raised concerns that Microsoft’s increasing focus on AI could sideline the Xbox brand. In a recent interview, he argues that Xbox is being “sunsetted” as the company pivots toward generative AI, though his comments remain speculative.

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