'That shouldn’t translate into investing in AI blindly, without a clear strategy': Experts warn UK firms want to keep spending big on AI - even if they can't prove it makes a difference

Apr 13, 2026 - 06:30
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'That shouldn’t translate into investing in AI blindly, without a clear strategy': Experts warn UK firms want to keep spending big on AI - even if they can't prove it makes a difference
ROI isn't just about finances – many business leaders are seeing AI as an opportunity for much bigger organizational transformations.

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