Technology

Google will stop at nothing to get you to sign up to YouTube Premium — and its unskippable 30-second ads could be the final straw

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Mar 11, 2026 - 08:30
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Google will stop at nothing to get you to sign up to YouTube Premium — and its unskippable 30-second ads could be the final straw
Google is cracking down on more ads for YouTube's TV app, so a YouTube Premium subscription could become essential.
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