Amazon's new phone is all about putting Alexa in your pocket
After more than a decade, Amazon is planning to make a comeback in the smartphone space with its latest effort, code-named "Transformer." The report comes from Reuters, which cites four anonymous sources familiar with the company's plans, saying the brand is actively working on a new phone. The sources suggest that Amazon's unique angle would be focusing on its Alexa voice assistant and deeper mobile personalization, making its suite of apps, like Amazon Shopping, Prime Video, and Prime Music, more accessible than ever.
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