YouTube’s new strategy will help it get closer to its goal of replacing all TV
For a while now, we've known that streaming was becoming the dominant way people watch TV; in 2025, streaming accounted for almost 45% of streaming, more than broadcast and cable viewership combined, according to Nielsen. And among streaming platforms, the most popular isn't Netflix or HBO Max: it's YouTube, the everything-streaming platform that's been around for over 20 years now.
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