"Memory costs will impact pricing, availability": Xbox CEO Asha Sharma has concerns over the next-gen 'Project Helix' console rollout

Apr 27, 2026 - 08:00
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"Memory costs will impact pricing, availability": Xbox CEO Asha Sharma has concerns over the next-gen 'Project Helix' console rollout
Xbox CEO Asha Sharma highlights how rising memory costs could impact pricing and availability for the next-generation Xbox, Project Helix, while confirming development kits are planned for next year.

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