Instagram is making it harder for AI-generated personas to pass themselves off as real people

Sep 1, 2026 - 10:30
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Instagram is making it harder for AI-generated personas to pass themselves off as real people

It's not just AI-generated slop content sweeping across Instagram these days. There are also countless personas that are entirely AI-generated – many of which appear to be influencer-style accounts – and not all of them make it clear that the person isn't real.

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