Budget smartphones are the next victim of the memory crisis

Jul 11, 2026 - 22:10
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Budget smartphones are the next victim of the memory crisis

Omdia writes that, due to the familiar issue of rising DRAM and NAND prices, mid-to-low-end smartphones are struggling with memory costs, leading to the 22% YoY decline. The problem is that phones in this segment are already built to such thin margins that there isn't much left to cut.

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