WWE star Brie Bella talks challenges of wine business, describes perfect Las Vegas day

Brie Bella has proven herself to be more than just a WWE Hall of Famer. She’s a successful businesswoman and entrepreneur who has built up a successful wine brand with her twin sister.

Bella is set to make an appearance Friday at JP Brasserie and Sports Den in Las Vegas to celebrate the restaurant’s opening and help usher in the moment with Bonita Bonita wine. Fans of the former WWE Divas champion will be able to connect with her and enjoy sipping on a drink.

CLICK HERE FOR MORE OUTKICK PRO WRESTLING COVERAGE

Life isn’t always easy for a leader in business, especially if you don’t have the background in it. Everyone in that realm goes through the ebbs and flows of trying to build success and maintain it. Bella told OutKick Dropkick in a recent interview she’s certainly had to learn some things the hard way.

"I feel like, literally through my different business ventures, it's like I had to learn the hard way what people learned in business school," she said. "I mean, hiring employees and expecting people to have the same passion and vision you have for your company, it's like, no, they're employees, they're just showing up to work and they do a great job. And all of a sudden, it's like, awesome, the wine costs this, but no one told me the shipping would be higher in summer than it is in the fall.

"All these different things with budgeting and just the numbers was really hard on Nikki (her sister) and I at first, but we've been in the wine industry almost 10 years now, so, I've learned, I've made a lot of financial mistakes, I'm not gonna lie, but I'm now in a really good place and understand everything."

Being able to learn from those mistakes is crucial.

THE CRAIG CARTON SHOW–UNFILTERED, UNAPOLOGETIC AND UNMISSABLE. DOWNLOAD HIS DAILY PODCAST NOW!

Bella learning from that and putting it in the rearview has helped Bonita Bonita thrive.

"Nikki and I, the big thing we do is we're always being like, OK, so the numbers, we didn't hit them this month, like, what held us back? One, is it because we didn't promote enough? Or two, is it because no one was filling whatever wine we put out," she explained. "We always like look and see like, how we're doing things, and then we switch it.

"We're going to be doing some different things in 2027 than we did in 2026, hoping we'd go up to the next level and I feel like that's what's helped keep Nikki and I afloat in the business. And too, we're really lucky that we have a millennial buyer. I mean, we have Gen Zs too, but like the millennials are everything, and they like to drink, so it's been good for us."

Bella will be at JP Brasserie and Sports Den, which she described as having a speakeasy type of feel to it and a place where patrons could feel warm and cozy.

But Vegas is not for the faint of heart – just ask my colleague David Hookstead.

OutKick Dropkick asked Bella what her perfect Las Vegas day would look like.

"Well, always a spa day, because the spas in Las Vegas are unreal," she said. "My favorite one's actually at the Wynn Hotel, because they have a cold plunge in their spa. I mean, you can do the works there. Nikki and I love it because then we'll get like the hydration IV. But for me it's a spa day. I love a really great dinner. Like, I want to feel like I'm somewhere else. I want all the details, I want the smells, I want the music. That's why we always go to Delilah's ‘cause you get some music, live music, and the food, everything in there is fabulous. And I love a show, a good show.

"I don't like clubs. That's why Nikki and I love JP's because we like a lounge. I can't have chaos. I go to bed at 10 p.m. When I'm home, I go to bed at 9, but if I'm in Vegas, I still go to bed at like 11 p.m. And so, for me, I want to feel a vibe, but I don't want chaos. So that's, that's how I enjoy Vegas. It's different than my twenties. Now that girl would have told you something way different."